to keep up with nowadays challenges copenhagen fashion week has been completely digital. it is one of my favorites because of the scandinavian design and their very strict approach to sustainability. they created a ‘sustainability action plan’ to achieve their goal of becoming completely zero-waste by 2022. you can read more about it here.
overall the designers mastered the challenges of the pandemic very well. ‘Baum und Pferdegarten’ for example showed their designs on their ‘Baum family’. the members styled and shot the pictures of their looks on their own. this created a very unique atmosphere in which the personality of the creatives really shined through.
‘Schnayderman’ produced a movie in which the designs were shown in a beautiful scenery.
other brands, like ‘by Malene Birger’ and ‘Samsøe Samsøe’ used classic runways to showcase their work this season.